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Bachelor of Mass Communication


Bachelor of Mass Communication* + ADAR**
Eligibility :10+2 or equivalent examination from board of school education / CBSE or any other recognised board
Duration : 3 Years
Objective :
Bachelor of Mass Communication Course develops high level of competence in creative communication and provide adequate practical exposure to media planning and creativity. The course aims to fulfil the demand of trained professionals in the emerging area.
*Degree/diploma will be awarded by GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY (“A” Grade NAAC Accredited University) **Autonomous programme is conducted by the Institute

Course Curriculum : Bachelor of Mass Communication

1st Year

  • Human Communication
  • Hindi
  • English
  • Basic Skills Writing
  • Computer Application
  • Print Media
  • Basic Camera Handling
  • Advertising Industry
  • Film Study
  • Anchoring
  • Reporting
2nd Year

  • Social Science-1
  • Social Science-2
  • Mass Communication
  • News Writing
  • Production Portfolio-1
  • Electronic Media
  • Advertising  Industry
  • PR Industry
  • Graphic Design
  • Editing (FCP)
3rd Year

  • Reporting
  • Editing
  • Advertising & Public Relation
  • Media Issues
  • Production Portfolio(2)
  • Advertising Design
  • Case Study
  • Film Marketing
  • Documentary Making
  • New Media Technology